Combining
Marketing in this industry comes with a unique set of challenges – and our team is uniquely qualified to solve them.
We’ve helped drive national success for companies across industry verticals and categories – and we’d love to do the same for you.
Combining
world-class marketing
experience with
unmatched
industry expertise.
Marketing in this industry comes with a unique set of challenges – and our team is uniquely qualified to solve them.
We’ve helped drive national success for companies across industry verticals and categories – and we’d love to do the same for you.
SELECT WORK
SELECT WORK
OUR SERVICES
STRATEGY &
CONSULTING
WEBSITE DESIGN
& BUILD
CONTENT
MARKETING
TRADITIONAL/
NONTRADITIONAL
TRAFFIC BUILDING
EMAIL
MARKETING
SOCIAL MEDIA
MANAGEMENT
SHOTPRO PLAN PACKAGES
ESSENTIALS
Starting at $1500/mo.
These are the basic website and social media communications that are required by the search engines for a site to maintain its rank and relevancy. This is also the minimum a customer/client might expect to see from a brand to ensure credibility.
IMPACT
Starting at $3000/mo.
Includes additional website and social media touch points, along with the robust Interactive Marketing Playbook and the Editorial Calendar. Most small to medium-sized ranges find this program suits their needs and budget (less than a full-time employee).
ACCELERATE
Starting at $5000/mo.
For a greater cadence of communication across multiple social media platforms and email. Typically for large customers with established brand and customer base.
OUR SERVICES
STRATEGY &
CONSULTING
WEBSITE DESIGN
& BUILD
CONTENT
MARKETING
TRADITIONAL/
NONTRADITIONAL
TRAFFIC BUILDING
EMAIL
MARKETING
SOCIAL MEDIA
MANAGEMENT
SHOTPRO PLAN PACKAGES
ESSENTIALS
Starting at $1500/mo.
These are the basic website and social media communications that are required by the search engines for a site to maintain its rank and relevancy. This is also the minimum a customer/client might expect to see from a brand to ensure credibility.
IMPACT
Starting at $3000/mo.
Includes additional website and social media touch points, along with the robust Interactive Marketing Playbook and the Editorial Calendar. Most small to medium-sized ranges find this program suits their needs and budget (less than a full-time employee).
ACCELERATE
Starting at $5000/mo.
For a greater cadence of communication across multiple social media platforms and email. Typically for large customers with established brand and customer base.
INCLUDED IN EVERY PLAN
AI-Powered Local Visibility
LocalShot is not a separate product — it’s an integrated capability within ShotPro Marketing Services that represents our adaptation to how search has fundamentally changed. It’s the proof point that we’re ahead of the curve while generic agencies are still running the 2019 playbook.
What Has Changed
The way consumers find local businesses has transformed:
- AI Overviews dominate search results — Google’s AI-generated summaries now appear in 57% of local queries, pushing traditional results below the fold
- Conversational search is mainstream — consumers ask ChatGPT, Perplexity, and voice assistants for recommendations instead of typing keywords
- AI citations require different optimization — being cited by AI systems depends on entity authority and structured content, not just backlinks
- Click-through rates have plummeted — when AI provides answers directly, users don’t click through to websites; visibility IN the AI response is what matters
How LocalShot Adapts Our Approach
Foundation: Traditional SEO Excellence
AI systems still rely on traditional search signals, so we maintain rigorous SEO fundamentals: Google Business Profile optimization, citation consistency, technical site health, and on-page optimization. This is table stakes — but we do it better because we understand the industry.
Evolution: AI Optimization (AIO)
Built on top of traditional SEO, we optimize for how AI systems evaluate and cite sources:
- Entity Authority Building — establishing your range as a recognized entity across knowledge graphs and LLM training data
- Structured Content Creation — FAQ schemas, how-to guides, and authoritative content designed for AI citation
- Brand Mention Strategy — in AI search, mentions (even without links) build authority; we systematically grow your presence across forums, social, and industry publications
- Conversational Query Targeting — optimizing for the natural language questions people ask AI assistants, not just typed keywords
- Entertainment Positioning — ensuring your range appears in “things to do” and experience-seeking queries, not just “shooting range near me”
Let’s start a conversation about how our team’s
expertise can get to work for you!
